Inside Aesthetics (IA) started as a podcast in 2019. It was conceived by Dr Jake Sloane who was fed up with the hype and misinformation posted on social media about aesthetics. He invited one of his best friends David Segal to be his co-host and to provide business expertise and a non-medical voice. They started recording episodes to showcase expert guest insights and to share their experiences. 

Each episode of the podcast explores injectable topics, aesthetic content and insider business knowledge. The content has evolved over the past five and a half years and now IA is the world's most listened to aesthetics podcast. (1.75 million listens in over 100 countries, statistics combined from Apple Podcasts & Spotify, October 2024)  Our weekly episodes of IA have become a key source of information for injectors and those in the industry to learn together.