Finding new leads, generating new business and growing sales has always been challenging - but post-COVID is an especially unusual challenge. The traditional methods of finding new leads include face to face engagement at conferences, advertising in medical journals and one on one meetings in clinic.
Getting traction and establishing a rapport with new customers at conferences is invariably a rushed and impromptu process. Your opportunity to sell or showcase your brand is limited whilst also competing with rival companies for people’s attention.
Leads rates are often very low and your ROI for your company's presence, building a branded stand, your staffs travel and stay costs, customer entertainment and more are typically very poor. Our market research suggests that the average company typically spends $20-40,000 just on their stand at a major Australian conference. Nevertheless, in the fallout of COVID-19 this type of marketing opportunity has all but disappeared.
We see a sponsored podcast as a unique and far more authentic means of connecting with potential customers.
why sponsor IA?
Our episodes are 60-90 minutes long with leading and engaging key opinion leaders of your companies choice. Our listeners are highly engaged and are already part of the niche that you want to target. Whilst the podcast is listened to in over 45 countries, our main listeners are located in:
(NSW 51%, VIC 20%, QLD 17%, WA 6%, SA 4%)
(California 14%, Texas 10%, Ohio 10%, Illionis 10%, New York 4%)
New Zealand 3%
One major advantage of podcasts over any other means of advertising is that new listeners continue to subscribe and new downloads occur long after the release of your sponsored podcast - and so your company’s message grows indefinitely.
Our aim is to partner with a small number of high profile companies of our choice. Unless there are very compelling topics to discuss and diversity to the sponsorship messages, we will limit this opportunity to three sponsored episodes per company per year.