¿Qué es Inside Aesthetics?
The key to our success - great guests
Los métodos tradicionales de las marcas para encontrar nuevos clientes incluyen la participación cara a cara en conferencias, publicidad en revistas médicas y reuniones individuales en clínicas. Encontrar nuevos clientes potenciales, generar nuevos negocios y aumentar las ventas siempre ha sido un desafío, pero después de COVID es un desafío especialmente difícil.
Incluso con eventos en persona más importantes que comienzan de nuevo, conseguir tracción y establecer una relación genuina con nuevos clientes es difícil y, por lo general, consiste en una charla apresurada. Su oportunidad de vender o exhibir su marca es muy limitada, mientras que también competirá con empresas rivales por la atención de la gente. Los clientes potenciales generados de esta manera suelen ser de mala calidad y el ROI de la presencia de su empresa, la construcción de un stand de marca, los costos de viaje y alojamiento de su personal, el entretenimiento del cliente, etc., es típicamente muy bajo. Nuestra investigación de mercado sugiere que la empresa promedio normalmente gasta entre $ 25,000 y $ 80,000 simplemente para estar presente en una importante conferencia australiana.
Vemos los podcasts como un medio único y mucho más auténtico de conectarse con clientes potenciales. Inside Aesthetics se ha consolidado como un canal líder para la industria de la estética. Nos descargan hasta 15.000 veces al mes, además de transmitirnos a dispositivos el doble de ese número nuevamente. Todos nuestros oyentes pertenecen a la industria, están muy comprometidos y tendrás entre 60 y 90 minutos de su atención por episodio. Para las marcas que desean exhibir sus productos únicos y pioneros, Inside Aesthetics es la plataforma ideal para transmitir su mensaje.
Para obtener más información, complete el formulario a continuación y le enviaremos una propuesta de socio:
Firstly... who we don't want
On any given day, we receive at least one enquiry from PR companies asking if we'd be interested in hosting their client on an episode of IA. Whilst being on the radar of these PR agencies is very flattering, enquiries that are simply looking for some free PR are of absolutely no interest to us.
The same goes for individual injectors or clinic owners wanting a boost to their online profile or similar. Unless you have a compelling point of difference to what we have already covered in our previous 265 episodes, we will highly likely ignore your application. You don't need to be famous or world class, just interesting, novel or somehow different. So please think before you contact us!
Individual guest applications:
We have two polite requests from our guests before applying:
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Please listen to our podcasts first - it might sound obvious but we assume that anyone applying to be a guest would have listened to some of our episodes, understand what we do, who we are and have some concept of how the podcast works.
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Please subscribe to our Patreon (annual subscription to the 'Patreon Tier') - appearing on an episode of IA gives your name incredible reach. Whilst we don't charge a fee for our non-sponsored episodes, we do ask our guests to show their support for us and to help us cover the costs of the production.
What type of episode might you record with us?
Our podcasts are well known for the mini-series that we publish - episodes that focus on particular aspects of our industry or aesthetics. These are categorised below. But if you think you still have something to offer outside of these, we'll happily consider your application.
The Injector Diaries
These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.
The Business Of Injecting
In these episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.
The Tox Talks
In these episodes we hosts injectors who have significant experience with toxins and those who are experts with particular brands of toxins. In the future we are looking for experts to talk about:
- Daxxify
- Botulinum Toxin Type B
- Relfydess (Relabotulinum Toxin)
- Botulinum Toxin E
Masterclass Series
In this new mini-series we host experts who have significant experience to teach our listeners about hyaluronic acid fillers, bio-stimulators, polynucleotides, exosomes and other injectable products.
What's Trending In Aesthetics?
In this mini-series we discuss topics that have been trending on social media or in the news. We'll cover controversies, news, big stories and themes that have got injectors and our industry talking. If you have an opinion and story that you want to discuss let us know!
Disasters & Solutions
Here we look at some of the unusual, difficult or outright disasterous outcomes for patients caused by injectables. We speak to the injectors who managed the case and go through what happened, step by step. We’ll learn about what might have been done to prevent the problem and what injectors can do in their own practice to be safer practitioners.
The Beauty Of The World
This mini-series hosts globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We try to better understand what people find attractive, what influences this and celebrate the similarities and amazing differences between our faces and skin tones. We have covered South Africa (& Africa), Sweden (& Europe), Singapore (& Asia), Brazil (& Latin America), India (& Sub-Continental Asia) and UAE (& The Middle East) so far.