qu'est-ce que l'esthétique intérieure ?
The key to our success - great guests
Les méthodes traditionnelles utilisées par les marques pour trouver de nouveaux clients incluent l'engagement face à face lors de conférences, la publicité dans des revues médicales et des réunions individuelles dans les cliniques. Trouver de nouveaux prospects, générer de nouvelles affaires et augmenter les ventes a toujours été un défi - mais après COVID, c'est un défi particulièrement difficile.
Même avec des événements en personne plus importants qui recommencent, obtenir du succès et établir une véritable relation avec de nouveaux clients est difficile et consiste généralement en une conversation précipitée. Votre opportunité de vendre ou de présenter votre marque est très limitée alors que vous serez également en concurrence avec des entreprises rivales pour attirer l'attention des gens. Les prospects générés comme celui-ci sont souvent de mauvaise qualité et le retour sur investissement de la présence de votre entreprise, de la construction d'un stand de marque, des frais de déplacement et d'hébergement de votre personnel, de l'animation client, etc. est généralement très faible. Notre étude de marché suggère qu'une entreprise moyenne dépense généralement 25 000 à 80 000 $ pour simplement être présente à une grande conférence australienne.
Nous considérons les podcasts comme un moyen unique et beaucoup plus authentique de se connecter avec des clients potentiels. Inside Aesthetics s'est imposé comme un canal leader pour l'industrie de l'esthétique. Nous sommes téléchargés jusqu'à 15 000 fois par mois en plus d'être diffusés sur des appareils à nouveau le double de ce nombre. Nos auditeurs font tous partie de l'industrie, sont très engagés et vous aurez 60 à 90 minutes de leur attention par épisode. Pour les marques qui souhaitent présenter leurs produits uniques et pionniers, Inside Aesthetics est la plateforme idéale pour faire passer votre message.
Pour plus d'informations, veuillez remplir le formulaire ci-dessous et nous vous enverrons une proposition de partenaire :
Firstly... who we don't want
On any given day, we receive at least one enquiry from PR companies asking if we'd be interested in hosting their client on an episode of IA. Whilst being on the radar of these PR agencies is very flattering, enquiries that are simply looking for some free PR are of absolutely no interest to us.
The same goes for individual injectors or clinic owners wanting a boost to their online profile or similar. Unless you have a compelling point of difference to what we have already covered in our previous 265 episodes, we will highly likely ignore your application. You don't need to be famous or world class, just interesting, novel or somehow different. So please think before you contact us!
Individual guest applications:
We have two polite requests from our guests before applying:
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Please listen to our podcasts first - it might sound obvious but we assume that anyone applying to be a guest would have listened to some of our episodes, understand what we do, who we are and have some concept of how the podcast works.
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Please subscribe to our Patreon (annual subscription to the 'Patreon Tier') - appearing on an episode of IA gives your name incredible reach. Whilst we don't charge a fee for our non-sponsored episodes, we do ask our guests to show their support for us and to help us cover the costs of the production.
What type of episode might you record with us?
Our podcasts are well known for the mini-series that we publish - episodes that focus on particular aspects of our industry or aesthetics. These are categorised below. But if you think you still have something to offer outside of these, we'll happily consider your application.
The Injector Diaries
These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.
The Business Of Injecting
In these episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.
The Tox Talks
In these episodes we hosts injectors who have significant experience with toxins and those who are experts with particular brands of toxins. In the future we are looking for experts to talk about:
- Daxxify
- Botulinum Toxin Type B
- Relfydess (Relabotulinum Toxin)
- Botulinum Toxin E
Masterclass Series
In this new mini-series we host experts who have significant experience to teach our listeners about hyaluronic acid fillers, bio-stimulators, polynucleotides, exosomes and other injectable products.
What's Trending In Aesthetics?
In this mini-series we discuss topics that have been trending on social media or in the news. We'll cover controversies, news, big stories and themes that have got injectors and our industry talking. If you have an opinion and story that you want to discuss let us know!
Disasters & Solutions
Here we look at some of the unusual, difficult or outright disasterous outcomes for patients caused by injectables. We speak to the injectors who managed the case and go through what happened, step by step. We’ll learn about what might have been done to prevent the problem and what injectors can do in their own practice to be safer practitioners.
The Beauty Of The World
This mini-series hosts globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We try to better understand what people find attractive, what influences this and celebrate the similarities and amazing differences between our faces and skin tones. We have covered South Africa (& Africa), Sweden (& Europe), Singapore (& Asia), Brazil (& Latin America), India (& Sub-Continental Asia) and UAE (& The Middle East) so far.