About this episode
Michelle Kearney is managing director of Bella Media, Australia's leader in reporting on cosmetic medicine and the beauty industry. She has been editor-in-chief of CosBeauty Magazine since 1998, publishes the doctors-only business guide Aesthetic Medical Practitioner (AMP) and convenes Cosmedicon, Australia's boutique medical aesthetics conference.
We look at how and why Michelle began publishing before the internet, and how the Australian industry has evolved over 25 years: criticism and patient education, the rise of men in aesthetics, print to digital, patient safety and industry tensions, the growth of nurse injectors, telehealth and remote prescribing, and planning conferences during COVID. We also hear about Bella Media's newest projects, The Black Book and Aesthetic Advisor.
What you'll learn
- How the Australian industry has evolved over 25 years
- The role of media in patient education
- The growth of nurse injectors
- Why industry networking matters
Topics
- Industry leaders
- Media
- Industry events
- Australia
Full transcript
The full transcript for this episode is coming soon.