About this episode
Ruanne Brell is a senior medico-legal solicitor at Avant in Sydney. In her previous episodes (Episodes 51 and 66) we focused on cosmetic consultations and what to do when things don't go to plan.
This time we focus on the legal implications of advertising cosmetic and injectable treatments in Australia. With social media now the bulk of many clinics' marketing, we cover what counts as advertising, common mistakes, misleading claims, protected titles, before and after photos and editing, using marketing agencies, how regulators find non-compliant ads, complaints and penalties, testimonials, discounts and inducements, and how to audit your own website and social media.
What you'll learn
- What counts as advertising under AHPRA
- Rules for before and after photos
- Why testimonials are restricted
- How to audit your website and social media
Topics
- Medicolegal
- Advertising
- Social media
- Compliance
- Australia
Full transcript
The full transcript for this episode is coming soon.