About this episode
Kian Moini is the owner and operator of Q-Tox, a newly launched injectables-only aesthetic clinic in Sydney. As a new entrepreneur in the space, he walks us through his journey from the initial concept to opening.
We discuss the ups and downs of creating a new clinic in a very competitive market: identifying a gap in the mid-tier market, choosing location and business model, design and fit-out, signature scents and first impressions, financing, systems and technology, recruiting injectors, pricing on value rather than discounts, and retaining staff.
What you'll learn
- How to identify a gap in a crowded market
- Designing a premium patient experience
- Building systems before you open
- Pricing on value instead of discounts
Topics
- Business of aesthetics
- Clinic design
- Branding
- Recruitment
- Australia
Full transcript
The full transcript for this episode is coming soon.