About this episode
Dr Cara McDonald is a leading Melbourne dermatologist who specialises in skin cancer, rosacea, acne and cosmetic injectables. She is an international speaker for Allergan Aesthetics and an ambassador for La Roche-Posay.
Over four years she has surveyed injectable patients on an important question: why do patients like their injector, and what drives their decision to stay or leave?
We discuss why she studied the patient experience, how the survey was designed, what drives satisfaction, trust versus results, functional versus technical quality, building rapport, why cost isn't the main factor, red flag patients, body image, perfectionism, saying no, a consultation framework and long-term retention.
What you'll learn
- What really drives patient loyalty
- Trust versus results
- Functional versus technical quality
- Why cost isn't the main decision factor
- How to say no safely
Topics
- Patient experience
- Patient retention
- Consultation
- Research
- Australia
Full transcript
The full transcript for this episode is coming soon.