About this episode
Dr Jake and David explore The Future of Aesthetics, a report commissioned by Allergan Aesthetics in 2021. New products keep arriving and injectables become more mainstream every year, yet the market remains surprisingly under-penetrated.
The report was compiled by interviewing 15 global KOLs with Wunderman Thompson Intelligence, a market research company specialising in future trends, to uncover cultural shifts in aesthetics. Understanding how society is changing helps clinics meet patients' needs today and in the future.
We discuss treatments becoming normalised, better-informed patients, sustainable clinics, respecting diversity and individual features, treating different ethnicities, growing demand from men, generational trends, premium experiences, body and wellness treatments, ethics and social media, counterfeit products and protecting your reputation.
What you'll learn
- The cultural shifts shaping aesthetics
- Why the market is still under-penetrated
- Treating diverse patient groups
- The growth of male aesthetics
- Protecting your brand by saying no
Topics
- Industry trends
- Male aesthetics
- Diversity
- Ethics
- Hosts
Full transcript
The full transcript for this episode is coming soon.