About this episode
Cassandra Smith is a returning guest (Episodes 5, 24, 29 and 60) and has been David's business partner for over a decade. She trained as a beautician before qualifying as a dermal clinician, and co-owned three laser, skin and injectable clinics with David until they sold them in June 2022.
In this episode we take a deep dive into the leadership qualities and team building skills needed to run a successful aesthetic business, analysing Cassandra and David's partnership for insights into issues that crop up in clinics all over the world.
We cover fixing a struggling clinic, leadership and daily oversight, systems and structure, team culture, hiring the right people, motivation and performance, complementary strengths, culture breakdown, becoming too dependent on one injector, managing difficult staff, daily team huddles and defining success.
What you'll learn
- How to turn around a struggling clinic
- Building a strong team culture
- Hiring the right people from the start
- The risk of depending on one injector
- Why daily team huddles work
Topics
- Leadership
- Team management
- Team culture
- Hiring
- Business
Full transcript
The full transcript for this episode is coming soon.