About this episode
The Deep Digital Dive is a four-part mini-series with Rick O'Neill, founder of award-winning aesthetics marketing agency Look Touch Feel (LTF), who sponsored the series. Each chapter covers one of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.
Chapter 3 focuses on websites and website design.
We discuss why social media alone isn't enough, the role of a website in patient conversion, planning your brand and positioning, choosing a platform, design mistakes and first impressions, real images versus stock photos, site structure and the patient journey, removing friction from booking, SEO basics, why content and blogs still matter, security and data protection, the cost of a professional website and the future of AI and chatbots.
What you'll learn
- Why social media alone isn't enough
- How to choose the right website platform
- Removing friction from online booking
- SEO basics for getting found on Google
- What a professional website should cost
Topics
- Marketing
- Websites
- SEO
- Branding
- UK
Full transcript
The full transcript for this episode is coming soon.