About this episode
In The Business of Injecting we host injectors and clinic owners to talk through the business side of their clinics: finances, tough decisions, friction points, staffing, hiring and firing.
We first hosted Kian Moini in Episode 143, almost two years to the day before his clinic opened. In Chapter 11 we revisit his goals for Q-Tox and learn how he has navigated Sydney's competitive aesthetics market: what worked, what needed tweaking, and how understanding your CRM data can drive strategy.
We cover his premium mid-tier model, mall clinics and positioning, improving injectors with metrics, gross profit over revenue, zero-based budgeting, knowing your margins, fit-out strategy, staffing without a manager, building the injector team, ethical rebooking, pricing and raising prices, negotiating with suppliers, acquisition cost, choosing a CRM and opening a second clinic.
What you'll learn
- Running a clinic with data
- Why gross profit matters more than revenue
- Zero-based budgeting for clinics
- Raising prices without backlash
- Negotiating with suppliers
- When to open a second clinic
Topics
- Business of injecting
- Clinic ownership
- Data
- Pricing
- Margins
- Australia
Full transcript
The full transcript for this episode is coming soon.