About this episode
In The Business of Injecting we host injectors and clinic owners to talk through the business side of their clinics: finances, tough decisions, friction points, staffing, hiring and firing.
In Chapter 13, Ayrshire registered nurse Rhianna Bell shares how she started in aesthetics from scratch, her early training, regulation in Scotland, funding her first clinic, and the lessons from partners and shareholder agreements.
We cover business plan mistakes and devices, money basics, leaving the safety net of the NHS, mindset and consistency, her grassroots growth years, a digital audit breakthrough, upgrading the patient experience, pre-consultation forms, saying no with confidence, her vision for a third clinic, team retention, KPIs and marginal gains, CRM and AI scribes, retention metrics, and leadership and accountability.
What you'll learn
- Starting an aesthetics business from scratch
- Partners, shareholder agreements and funding
- Leaving the NHS to run a clinic
- Using pre-consultation forms and saying no
- KPIs, marginal gains and retention metrics
- Leadership and accountability
Topics
- Business of injecting
- Clinic ownership
- Nurse injectors
- KPIs
- Patient retention
- Scotland
Full transcript
The full transcript for this episode is coming soon.