About this episode
In The Business of Injecting we host injectors and clinic owners to talk through the business side of their clinics: finances, tough decisions, friction points, staffing, hiring and firing.
In Chapter 14, Milwaukee nurse anaesthetist (CRNA) Elizabeth Lyvers shares how she started her aesthetics business, from her first space and service menu to marketing from zero with pop-ups and partnerships.
We cover imposter syndrome and momentum, pharma loyalty programs and reps, discounts versus credit, community networking, pricing benchmarks, marketing spend, memberships and growing skin services, product lineup strategy, scaling into a new space, hiring a second injector, time management and retention, social media without ads, burnout and education.
What you'll learn
- Starting an aesthetics business from zero
- Marketing with pop-ups and partnerships
- Making pharma loyalty programs work for you
- Building memberships and skin services
- Hiring a second injector
- Growing on social media without ads
Topics
- Business of injecting
- Clinic ownership
- Marketing
- Memberships
- Nurse injectors
- USA
Full transcript
The full transcript for this episode is coming soon.