About this episode
In The Business of Injecting we host injectors and clinic owners to talk through the business side of their clinics: finances, tough decisions, friction points, staffing, hiring and firing.
In Chapter 15, Edinburgh cosmetic physician Dr Nestor Demosthenous shares his move from orthopaedics to aesthetics, his early training and mentors, and his first clinic and business plan as an early adopter.
We cover Scotland's aesthetics laws, building his Edinburgh clinic brand, his natural results philosophy, marketing and PR, expanding to London, hiring and systems, skin services and devices, moving to a forever clinic and the realities of renovation, from project managers to quantity surveyors and hidden surprises, plus exit planning, regenerative services, the patient journey, skincare metrics, staff retention, SEO and TikTok, and CRM automation.
What you'll learn
- Building a recognised clinic brand
- Using marketing and PR effectively
- What to know before a major clinic renovation
- Designing the patient journey
- Skincare sales metrics and staff retention
- CRM automation for patient retention
Topics
- Business of injecting
- Clinic ownership
- Branding
- Renovation
- Patient experience
- Scotland
Full transcript
The full transcript for this episode is coming soon.