Episode 27 · Marketing

The basics of digital marketing with Drew Hankin

With Drew Hankin, Managing Director, Azuri Group, Brisbane, AustraliaHosts Dr Jake Sloane and David Segal

About this episode

Drew Hankin is managing director of Azuri Group, a specialist agency in cosmetic digital marketing, branding, website design and SEO, and an official Google Partner in its niche in Australia.

We explore what digital marketing actually is, how it applies to the cosmetic industry, how Facebook and Instagram dominate, and how to use them to increase engagement and ultimately improve bookings and sales.

What you'll learn

  • What digital marketing is
  • Why Facebook and Instagram dominate
  • How to build engagement
  • How to turn engagement into bookings

Topics

  • Marketing
  • Social media
  • Digital marketing
  • Australia

Full transcript

The full transcript for this episode is coming soon.