About this episode
In The Business of Injecting we host injectors and clinic owners to talk through the business side of their clinics: finances, tough decisions, friction points, staffing, hiring and firing.
In Chapter 16, registered nurses Dani Gardner and Hayley Phillips, founders of Luum Aesthetics in Perth, share why they started a clinic together and the experience they built up before becoming owners.
We cover planning roles, admin systems, funding the fit-out and launch, pricing and positioning, their boutique skin-first model, hiring a great therapist, skin revenue, choosing devices strategically and avoiding dusty devices, second-hand laser pitfalls, insurance, scaling up, onboarding injectors, stock management, marketing and SEO, handling complaints, contingency planning, burnout and pricing for healthy margins.
What you'll learn
- How to plan and fund a new clinic
- Pricing and positioning a boutique clinic
- Building revenue from skin treatments
- How to choose devices and avoid dusty ones
- Onboarding injectors and managing stock
- Pricing for healthy margins
Topics
- Business of injecting
- Clinic ownership
- Nurse injectors
- Devices
- Skin treatments
- Pricing
- Australia
Full transcript
The full transcript for this episode is coming soon.