About this episode
In What's Trending in Aesthetics? we discuss the topics doing the rounds on social media, in injector forums and in the news: the controversies, big stories and themes getting our industry talking.
In Chapter 8, Dr Jake and David start with personal updates, then dig into pricing strategy and a back-to-basics approach to skincare and treatments.
They discuss ethical marketing, balancing innovation with safety, how social media and influencers shape medical opinion, community notes and fact-checking, misinformation in health podcasts, celebrity culture and critiquing other injectors' work online.
They finish with the rise of Ozempic face, the trend of nurses starting their own practices, and their economic predictions and business advice for injectors.
What you'll learn
- How to think about pricing in your clinic
- Why a back-to-basics approach still works
- What ethical marketing looks like
- How misinformation spreads in health media
- What Ozempic face means for your patients
- Business advice for the year ahead
Topics
- What's trending
- Pricing
- Ethical marketing
- Social media
- Misinformation
- GLP-1
- Nurse injectors
Full transcript
The full transcript for this episode is coming soon.