About this episode
Sam McEwin is Director of BizWisdom, an outcome-focused marketing agency in Melbourne that helps businesses cut through an increasingly complex digital landscape.
We discuss compliant digital marketing under the current rules for cosmetic clinics, reaching new clients, retaining existing ones and standing out in a commoditised, competitive market.
Sam explains how Google works, semantic relevance, reviews and entity SEO, social media and email marketing, and less obvious tactics such as podcast advertising and direct mail, with practical advice on budgets and building a consistent, cohesive campaign.
What you'll learn
- Compliant marketing for cosmetic clinics
- Knowing your audience and building a campaign
- How Google ranks you, including reviews and entity SEO
- Budgeting for small business marketing
- Why retention matters as much as acquisition
- Using podcasts and direct mail
Topics
- Marketing
- Digital marketing
- SEO
- Compliance
- Patient retention
- Australia
Full transcript
The full transcript for this episode is coming soon.