About this episode
In this episode we do something different and focus on the poorly understood world of social media. Injectors and aesthetic businesses all have profiles, but most have no idea how to use them well.
Jon Jacques shares his journey from professional magician to a video advertising start-up, where he learned to leverage YouTube, Facebook and Instagram and helped grow the company to a $250 million valuation before it was sold. He has since helped celebrities and companies as big as Disney grow their online presence.
We cover what matters when making videos and reels, authenticity versus chasing trends, balancing personal and professional content, testing and experimenting, batch content creation, posting frequency, why distribution is the real secret, and using AI tools.
What you'll learn
- Social media strategies for aesthetic practitioners
- Why authenticity and engagement beat chasing trends
- Balancing personal and professional content
- How to batch content creation
- Finding the right posting frequency
- Why distribution is the secret to success
Topics
- Marketing
- Social media
- Content creation
- Video
- AI tools
- USA
Full transcript
The full transcript for this episode is coming soon.