About this episode
Jessica Ferris, registered nurse and CEO of the Australian Aesthetic Symposium (AAS), joins us to talk about the logistics and motivations behind launching a new aesthetics conference. AAS was first held in Perth, Western Australia.
Jessica shares her background in event management, teaching and nursing, and how she moved into cosmetic injecting. She explains why she created a new, independent educational event designed for aesthetic professionals in her home state.
We learn about the logistics and costs of launching a conference, working with sponsors, the finances involved, the challenges of being an unknown organiser and the problems encountered behind the scenes.
This episode is sponsored by the Australian Aesthetic Symposium.
What you'll learn
- Why Perth needed its own aesthetics conference
- Building an event blueprint and budget, including hidden costs
- Selling tickets and delivering sponsor ROI
- Designing a program and curating topics
- Why live demos can fall flat, and the case for cadaver courses
- Delegation and running the event day
Topics
- Conferences
- Events
- Education
- Sponsorship
- Western Australia
- Nurse injectors
- Business of aesthetics
Full transcript
The full transcript for this episode is coming soon.