About this episode
Dani Lombard co-founded Soda Communications and has over 20 years of PR experience in Australia and internationally, specialising in beauty and wellness and helping businesses become more recognisable, trusted and successful.
We explore what PR actually is and how it differs from advertising, why beauty and aesthetics are resilient in downturns, storytelling and authentic messaging, finding your point of difference, working with media and influencers, media releases and media days, handling negative publicity and protecting your reputation, measuring return on investment, budgeting for PR, and practical tips for clinics doing their own.
What you'll learn
- How PR differs from advertising
- Finding your clinic's unique selling point
- Handling negative publicity
- When to invest in professional PR
Topics
- Marketing
- Public relations
- Branding
- Business
- Australia
Full transcript
The full transcript for this episode is coming soon.