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Dr Jake & David Segal - Inside Aesthetics

What has been the key to our success?

Since 2019 our library of podcasts has been listened to over 1.7 million times. (Statistics from Libsyn, Apple Podcasts and Spotify, March 2024) Our largest listener groups are based in Australia (41%), USA (33%), UK (10%), Canada (4%). We then have listeners in over 100 other countries in smaller numbers.  

 

We believe that the one of the main drivers of our podcasts success has been our selective and diverse range of incredible guests. We've never relied on any one type of guest and have hosted global superstars, complete unknowns and everyone in between! 

 

But appearing as a guest on an episode of IA is a big deal and will guarantee to give you huge exposure.

What guests do we want?

We choose our guests very carefully and behind the planning of every episode is the same core question - how will our listeners be entertained and learn from this episode?

 

Our guest applications are divided into:

Individual guest applications: 

 

These are non-marketing type episodes and we won't seek any sponsorship or fee from these guests. But in return for the exposure that we'll give you, we do ask that you become an annual subscriber to our Patreon to show your support for us.

Sponsored episodes:

 

These are usually done with individuals or brands looking to market a product and we have set fee per podcast. 

 

Our media kit and pricing of our various corporate opportunities will be emailed to you after we receive your application.

Individual guest applications:

​We'll happily consider new guests who have interesting stories, insights or expertise that will make for a really intriguing discussion. We have a number of recurring mini-series episodes that might suit solo guests or experts including:

The Injector Diaries

These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

The Business of Injecting

In these episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

Disasters & Solutions

Here we look at some of the unusual, difficult or outright disasterous outcomes for patients caused by injectables. We speak to the injectors who managed the case and go through what happened, step by step. We’ll learn about what might have been done to prevent the problem and what injectors can do in their own practice to be safer practitioners.   

The Beauty of The World

This mini-series hosts globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We try to better understand what people find attractive, what influences this and celebrate the similarities and amazing differences between our faces and skin tones. We have covered South Africa (& Africa), Sweden (& Europe), Singapore (& Asia), Brazil (& Latin America), India (& Sub-Continental Asia) and UAE (& The Middle East) so far. 

What's trending in aesthetics?  (NEW!)

In this new mini-series, we discuss topics that have been trending on social media or in the news. We'll cover controversies, news, big stories and themes that have got injectors and our industry talking. If you have an opinion and story that you want to discuss, let us know!

NB Sometimes it might not be obvious what category an individual guest should apply for. If you think you still have something to offer outside of the above episode types, we'll happily consider your application. 

 

But we politely ask that you don't apply if your goal is a PR exercise, to brand yourself/your business, to get your name out there, to promote your clinic or similar.

Sponsored episodes & other marketing opportunities:

If you represent a brand or a company, we'll happily consider applications for sponsored podcasts or other marketing opportunities including our IA Webinars or IA Partnerships. 

Please choose this route if you are:

  • a PR company looking for opportunities for your client

  • am individual, brand or company and want to promote a device, product or similar

  • you would like to promote an event

  • you want to sponsor an IA Webinar

  • you want to explore becoming an IA Partner (a corporate partner for promotions)

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