About this episode
Richard Crawford-Small and Rick O'Neill are the UK-based co-founders of Aesthetic Entrepreneurs, which provides complete business support for aesthetic practices and injectors. Richard has over 15 years in the industry specialising in sales and marketing, and Rick has over 20 years of experience in digital marketing.
We discuss why some clinics recovered faster than expected, mindset and communication during shutdowns, digital transformation, common mistakes new clinic owners make, virtual consults and e-commerce, the patient journey from first contact to retention, why patient experience matters, automating follow-up, personal branding, engagement versus follower numbers, and authentic marketing.
What you'll learn
- Why some clinics recovered faster after lockdown
- Using virtual consults and e-commerce
- Mapping the patient journey
- Engagement over follower numbers
Topics
- Marketing
- Business
- COVID-19
- Patient experience
- UK
Full transcript
The full transcript for this episode is coming soon.