About this episode
Maria Enna-Cocciolone is the founder of INSKIN COSMEDICS and one of Australia's most respected beauty industry figures. From humble beginnings she has founded several brands including INSKIN COSMEDICS, O COSMEDICS and Ginger & Me.
In a free-flowing conversation we get a glimpse of how the beauty and aesthetics industry has evolved over 35 years and learn about her approach to business: moving from therapist to business and education roles, launching a distribution company, creating a skincare brand, protecting clinics from online discounting, pivoting during lockdowns, and how her core principles can help injectors stand out as clinics reopen.
What you'll learn
- How the industry has changed over 35 years
- Building a skincare brand from a market gap
- Protecting clinics from online discounting
- Defining your point of difference
Topics
- The entrepreneurs
- Skincare
- Business
- Branding
- Australia
Full transcript
The full transcript for this episode is coming soon.