About this episode
The Deep Digital Dive is a four-part mini-series with Rick O'Neill, founder of award-winning aesthetics marketing agency Look Touch Feel (LTF), who sponsored the series. Each chapter covers one of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.
Rick previously joined us for our fifth webinar during the 2020 lockdown and in Episode 134. In this first chapter we focus on social media and content strategies.
We discuss economic pressures and business preparedness, what digital marketing actually means, why there's no quick fix, common mistakes clinics make online, the risks of relying only on Instagram, finding your niche and audience, creating content patients search for, consistency, engagement versus follower count, turning followers into patients and using multiple platforms to reduce risk.
What you'll learn
- What digital marketing really involves
- The risks of relying only on Instagram
- How to find your niche and audience
- Why engagement beats follower count
- Turning followers into real patients
Topics
- Marketing
- Social media
- Content strategy
- UK
Full transcript
The full transcript for this episode is coming soon.