About this episode
In The Business of Injecting we host injectors and clinic owners to talk through the business side of their clinics: finances, tough decisions, friction points, staffing, hiring and firing.
Dr Kate Jameson trained in emergency medicine before specialising as a GP. In 2018 she and her husband founded Youthlab, now a leading Perth clinic that has grown to three locations in four years, with plans to expand interstate.
In Chapter 5 we get an insight into how one of Australia's leading boutique clinics was created and scaled, covering building a brand before patients arrive, competing with chain clinics, creating a premium experience, startup costs, growing from one clinic to three, hiring for culture, training systems and consistency, retaining high performers, pricing and value, and scaling without losing quality.
What you'll learn
- Building a brand before you open
- Startup costs and financial planning
- How to grow from one clinic to three
- Keeping clinical quality consistent as you scale
- Pricing a premium clinic
Topics
- Business of injecting
- Clinic growth
- Clinic ownership
- Branding
- Pricing
- Australia
Full transcript
The full transcript for this episode is coming soon.