About this episode
The Deep Digital Dive is a four-part mini-series with Rick O'Neill, founder of award-winning aesthetics marketing agency Look Touch Feel (LTF), who sponsored the series. Each chapter covers one of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.
Rick previously joined us for Webinar 5 and in Episodes 134 and 193. Chapter 2 focuses on Google local optimisation.
We cover why local search matters, how patients search for nearby providers, claiming and completing your business profile, getting and responding to reviews, posting regular updates, using FAQs and website content to rank higher, mobile optimisation, tracking rankings, common SEO mistakes and simple actions to improve visibility quickly.
What you'll learn
- How to claim and complete your Google Business Profile
- Why reviews matter and how to get more
- How to respond to negative reviews
- Common local SEO mistakes
- Quick wins to improve local visibility
Topics
- Marketing
- SEO
- Reviews
- UK
Full transcript
The full transcript for this episode is coming soon.