About this episode
In The Business of Injecting we host injectors and clinic owners to talk through the business side of their clinics: finances, tough decisions, friction points, staffing, hiring and firing.
In Chapter 10, Jamie Yerales, who trained as a beauty therapist before qualifying as a registered nurse in 2012, shares how she went from injecting in Sydney clinics as a subcontractor to building her own clinic, The Cosmetic Couture, on the Central Coast.
We cover rebranding, marketing and SEO, funding the fit-out, clinic design and patient flow, consultation psychology, scaling with assistants, choosing profitable skin and body devices, financing versus buying outright, business basics, managing staff and culture, keeping injectors long term, trends versus timeless treatments, pricing toxin and filler, and her next stage of growth.
What you'll learn
- Going from subcontractor to clinic owner
- Funding and designing a clinic fit-out
- Choosing profitable devices
- Financing versus buying outright
- Keeping injectors long term
- Pricing toxin and filler
Topics
- Business of injecting
- Clinic ownership
- Nurse injectors
- Devices
- Pricing
- Australia
Full transcript
The full transcript for this episode is coming soon.