About this episode
Cassandra Smith is a returning guest (Episodes 5, 24, 29, 60 and 191) and was David's business partner for more than a decade. She trained as a beautician before qualifying as a dermal clinician, and together they owned three laser, skin and injectable clinics before selling in 2022.
In this episode we explore how to maximise retail opportunities in an aesthetic clinic, with strategies and ideas for the quieter months after the Christmas rush.
We cover why the first quarter gets quiet, fixing friction points, gathering client feedback, auditing your business data, skincare as a revenue stream, building retail into treatment protocols, medical-grade skincare, choosing products for your demographic, handling objections, training your team to sell, merchandising and clinic layout, selling without discounts, digital retail, memberships and referrals, and inventory control.
What you'll learn
- Why the first quarter gets quiet and how to plan for it
- How to build retail into your treatment protocols
- Choosing skincare for your patient demographic
- Training your team to recommend products confidently
- Merchandising, layout and selling without discounts
- Memberships, referrals and stock control
Topics
- Business
- Retail
- Skincare
- Clinic revenue
- Sales
- Australia
Full transcript
The full transcript for this episode is coming soon.