About this episode
In The Business of Injecting we host injectors and clinic owners to talk through the business side of their clinics: finances, tough decisions, friction points, staffing, hiring and firing.
In Chapter 12, Torquay cosmetic physician Dr Caroline Taylor-Walker shares her move from plastic surgery into aesthetics and how she started and bootstrapped her clinic, Ministry of Skin.
We cover expanding services, patients versus clients, front desk friction, a slowing economy and budget-conscious patients, quick growth ideas, knowing your numbers, quality control systems, staff motivation and leadership, manager versus owner roles, defining your dream patient, incentives, referrals and CRM tracking, scaling the team and cashflow, exit planning and life after selling, and the TGA advertising rules.
What you'll learn
- How to bootstrap a new clinic
- Why knowing your numbers matters
- Building quality control and leadership routines
- Manager versus owner roles
- Using incentives, referrals and CRM tracking
- Planning your exit strategy
Topics
- Business of injecting
- Clinic ownership
- Leadership
- Cashflow
- Exit strategy
- Australia
Full transcript
The full transcript for this episode is coming soon.