About this episode
We discuss the major shifts in aesthetic marketing over the past 12 to 24 months, driven by AI technology and changing patient behaviour, with digital marketing expert Rick O'Neill.
We explore why SEO and website optimisation matter more than ever given how tools like ChatGPT search the web; how patients can take up to 12 months and many touchpoints before booking; and the need for an always-on, multi-channel ecosystem beyond Instagram.
Rick also covers tools like AnswerThePublic to understand what patients are searching, writing experience-based blog articles, TLDR summaries for AI visibility, email marketing segmentation, cautious use of AI tools such as chatbots and note-takers, and LTF's Black Belt Digital platform. For more from Rick, listen to Episode 368.
What you'll learn
- The big digital changes of the last two years
- The zero moment of truth and the long patient journey
- Building a content ecosystem beyond Instagram
- Using AnswerThePublic and writing blogs that rank
- Repurposing content and TLDR summaries for AI search
- SEO basics, technical fixes and intent signals
- AI tools for clinics, websites in 2026 and social media that converts
Topics
- Digital marketing
- SEO
- AI search
- Content marketing
- Blogging
- Email marketing
- Patient journey
- Social media
Full transcript
The full transcript for this episode is coming soon.