Episode 350 · Business of aesthetics

Aesthetic Nurse Software with Max Hayward

With Max Hayward, Co-founder of Aesthetic Nurse Software, England, UKHosts Dr Jake Sloane and David Segal

About this episode

In this episode we talk about the evolution of Aesthetic Nurse Software (ANS), an all-in-one clinic management platform for medical aesthetics professionals. Co-founder Max Hayward explains its origins, and how he and their developer solved his mother's need for a better clinical notes and documentation solution.

We cover why a properly mapped patient journey leads to better compliance, how ANS has been adapted for UK and Australian requirements, and how it has evolved through beta testing and user feedback. Features we touch on include automations, reporting, segmentation, email marketing, memberships and Klarna and Afterpay.

What you'll learn

  • Why compliance-first design matters for clinical notes
  • The risks of paper and phone-based records
  • Adapting software for Australian regulation
  • Automations, reporting and marketing tools
  • Measuring patient retention
  • Memberships for recurring revenue
  • Buy now pay later, AI insights and chatbots for after-hours leads

Topics

  • Clinic software
  • Compliance
  • Clinical notes
  • Automations
  • Patient retention
  • Memberships
  • Buy now pay later
  • AI

Full transcript

The full transcript for this episode is coming soon.