About this episode
In this episode we take a deep dive into K-Beauty with Dr Eunice Park, Facial Plastic and Reconstructive Surgeon and founder of AIREM, and Sun Lee, CEO of Vera.
We first unpack Gwallee, the Korean philosophy of self-nurturing, and the cultural pressures behind Korea's beauty standards. We then try to get to the bottom of what K-Beauty actually is, separating simple skincare trends from clinical K-Beauty: an approach built on strategic business principles, sequenced in-clinic protocols and continual device innovation.
Along the way we cover building and scaling AIREM, research over trends, regenerative aesthetics, AI skin analysis, future technology and the pros and cons of private equity.
What you'll learn
- What Gwallee means and where it comes from
- How cultural pressure and technology shape Korean beauty standards
- The difference between K-Beauty skincare trends and clinical K-Beauty
- How Korean clinics use protocols and provider education
- Building brand demand and scaling a clinic group
- Where AI skin analysis and new technology are heading
- The pros and cons of private equity in aesthetics
Topics
- K-Beauty
- Korean aesthetics
- Gwallee
- Clinical protocols
- Device innovation
- AI skin analysis
- Private equity
Full transcript
The full transcript for this episode is coming soon.