About this episode
In this episode, Dr Jake Sloane and David Segal dive into the business side of the consultation, and why communication, rapport and trust are such a big part of aesthetic practice.
They share practical ways to build rapport with patients, adapt communication to different personalities, and understand the different 'currencies of trust' that shape how patients decide. They cover setting the agenda early, using clinical photography to educate, talking through treatment plans and budgets, managing toxin dosing expectations, running better clinical reviews, rebooking, the 'reset consultation' for long-term patients, handling objections and social-media-driven requests, anxious patients, and critiquing your own consultations by recording them.
What you'll learn
- Why communication, rapport and trust drive consultation success
- The FACE rapport framework and adapting to different patient styles
- The currencies of trust, and how patients make decisions
- Setting the agenda, using photography over mirrors, and discussing plans and budgets
- Managing toxin dosing expectations, clinical reviews and rebooking
- The reset consultation for long-term patients
- Handling objections, TikTok-driven requests and anxious patients
- Recording and critiquing your own consultations
Topics
- Consultation skills
- Patient rapport
- Trust
- Treatment planning
- Clinical photography
- Toxin dosing
- Rebooking
- Patient objections
- Anxious patients
Full transcript
The full transcript for this episode is coming soon.