About this episode
In this episode, Dr Jake Sloane and David Segal dive into how clinics can build a strong brand and create lasting patient loyalty in an increasingly competitive aesthetics industry. They discuss why injectors and clinics should move beyond competing on products, units and price, and focus instead on the skills, outcomes and experience they provide.
They explore defining your patient avatar, understanding your patients' journey, building trust at every touchpoint, and creating education-led content rather than relying on product-focused marketing. They also share practical ways to improve the clinic experience, strengthen post-care, use automation well, and build a brand that feels authentic and consistent.
What you'll learn
- Why competing on products, units and price turns your clinic into a commodity
- How to build a brand around your skills, outcomes and patient experience
- Defining your patient avatar, and the idea of brands patients love
- Auditing every touchpoint of the patient journey, from front desk to post-care
- Why texts beat emails, and how to use automation without losing the personal touch
- Education-led social media that doesn't rely on product marketing
- Building slowly and staying authentic
Topics
- Clinic branding
- Patient loyalty
- Patient journey
- Patient avatar
- Clinic experience
- Post-care
- Automation
- Social media marketing
- Word of mouth
Full transcript
The full transcript for this episode is coming soon.