o que é a estética interna?
The key to our success - great guests
Os métodos tradicionais de marcas para encontrar novos clientes incluem engajamento face a face em conferências, publicidade em revistas médicas e reuniões individuais em clínicas. Encontrar novos leads, gerar novos negócios e aumentar as vendas sempre foi um desafio - mas pós-COVID é um desafio especialmente difícil.
Mesmo com eventos presenciais maiores começando de novo, obter tração e estabelecer um relacionamento genuíno com novos clientes é difícil e normalmente consiste em um bate-papo apressado. Sua oportunidade de vender ou mostrar sua marca é muito limitada, embora você também esteja competindo com empresas rivais pela atenção das pessoas. Os leads gerados dessa forma costumam ser de baixa qualidade e o ROI da presença de sua empresa, construção de um estande de marca, custos de viagem e acomodação de sua equipe, entretenimento do cliente, etc. é normalmente muito baixo. Nossa pesquisa de mercado sugere que a empresa média normalmente gasta US $ 25.000-80.000 simplesmente para estar presente em uma grande conferência australiana.
Vemos os podcasts como um meio único e muito mais autêntico de se conectar com clientes em potencial. A Inside Aesthetics se estabeleceu como um canal líder para a indústria de estética. Nós baixamos até 15.000 vezes por mês, além de sermos transmitidos para os dispositivos, o dobro desse número novamente. Nossos ouvintes estão todos dentro da indústria, altamente engajados e você terá de 60 a 90 minutos da atenção deles por episódio. Para marcas que desejam mostrar seus produtos exclusivos e pioneiros, a Inside Aesthetics é a plataforma ideal para transmitir sua mensagem.
Para obter mais informações, preencha o formulário abaixo e enviaremos uma proposta de parceiro:
Firstly - who we don't want as a guest
We receive at least one enquiry a day from PR companies asking if we'd be interested in hosting their client on an episode of IA. Whilst being on the radar of these PR agencies is very flattering, enquiries that are simply looking for some free PR are of no interest to us. The same goes for enquiries from individual injectors or clinics wanting to boost to their online profile or credibility.
Unless you have a compelling point of difference to what we have already covered in our previous episodes, we will respectfully not proceed with your expression of interest. You don't need to be famous or world class, just interesting, novel or somehow different. So please think about this before contacting us.
Individual guest applications:
We have two polite requests from individual guests before applying:
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Please listen to our podcasts first - it might sound obvious but we assume that anyone applying to be a guest would have listened to some of our episodes, understand what we do, who we are and have some concept of how the podcast works.
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Please subscribe to our Patreon (annual subscription to the 'Patreon Tier') - appearing on an episode of IA will give you incredible reach. Whilst we don't charge a fee for our non-sponsored episodes, we do ask our guests to show their support for us and to become part of our community.
What type of episode might you record with us?
Our podcasts are well known for the mini-series that we publish. These episodes focus on particular aspects of our industry or aesthetics and are categorised below. But if you think you still have something to offer outside of these, we'll happily consider your application.
The Injector Diaries
These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.
The Business Of Injecting
In these episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.
The Tox Talks
In these episodes we hosts injectors who have significant experience with toxins and those who are experts with particular brands of toxins. In the future we are looking for experts to talk about:
- Daxxify
- Botulinum Toxin Type B
- Relfydess (Relabotulinum Toxin)
- Botulinum Toxin E
- On label use of Botox for the Platysma
Masterclass Series
In this mini-series we host experts who have significant experience to teach our listeners about hyaluronic acid fillers, bio-stimulators, polynucleotides, exosomes and other injectable products.
What's Trending In Aesthetics?
In this mini-series we discuss topics that have been trending on social media or in the news. We'll cover controversies, news, big stories and themes that have got injectors and our industry talking. If you have an opinion and a story that you want to discuss please let us know!
The Entrepreneurs
This new mini-series focuses on pioneers in the business world. Our entrepreneurs will share their stories of success, failure, life-changing lessons and big decisions that they made. We want to showcase guests from all sorts of backgrounds (and not necessarily only those from the aesthetic world) to inspire our listeners how to create wealth, success and a winning mindset.
Disasters & Solutions
Here we look at some of the unusual, difficult or outright disasterous outcomes for patients caused by injectables. We speak to the injectors who managed the case and go through what happened, step by step. We’ll learn about what might have been done to prevent the problem and what injectors can do in their own practice to be safer practitioners.
The Beauty Of The World
This mini-series hosts globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We try to better understand what people find attractive, what influences this and celebrate the similarities and amazing differences between our faces and skin tones. We have covered South Africa (& Africa), Sweden (& Europe), Singapore (& Asia), Brazil (& Latin America), India (& Sub-Continental Asia) and UAE (& The Middle East) so far.