About this episode
Like every cosmetic injector, Dr Askari Townshend needed clinical management software to run his practice. When he couldn't find anything that suited his needs, he built his own: Collums. It proved so successful that plans were made to take it to the USA and other markets.
Then, just three weeks before this recording, agreed investment in the software was pulled, leaving the future of Collums on a knife edge.
We discuss what Collums does, why other CRMs fall short, pricing and perceived value, using software to compete, retention over acquisition, marketing automation done right, SMS fees and hidden costs, training staff to competence, data quality, business acumen and metrics, building a product without bloat, and his new strategy after the funding was withdrawn.
What you'll learn
- What to look for in clinic management software
- Why retention matters more than acquisition
- How to use marketing automation without annoying patients
- The hidden costs of SMS and software
- Lessons from a founder when funding falls through
Topics
- Clinic software
- Business
- Marketing
- Patient retention
- Entrepreneurship
- UK
Full transcript
The full transcript for this episode is coming soon.