About this episode
In The Business of Injecting we host injectors and clinic owners to talk through the business side of their clinics: finances, tough decisions, friction points, staffing, hiring and firing.
In Chapter 9 we meet Marissa Dennis, a nurse practitioner who has been injecting since 2015. She owns Onyx Beauty Lab in Kelowna, Canada, and founded the Medical Aesthetics and Injection Academy (MAIA), which trains new injectors from all over Canada.
We discuss business coaching, KPIs and CRM metrics, retention and referrals, charging for consultations, language that normalises ageing, going solo and building out a clinic, rebranding, front desk turnover, profit sharing, why she started MAIA, balancing a clinic with an academy, premium pricing and area versus unit pricing.
What you'll learn
- Which KPIs and metrics to track in your clinic
- Whether to charge for consultations
- How to hire and keep front desk staff
- Running a training academy alongside a clinic
- How to explain premium pricing to patients
Topics
- Business of injecting
- Nurse practitioners
- Clinic ownership
- Pricing
- Training
- Canada
Full transcript
The full transcript for this episode is coming soon.