Episode 281 · Devices

Laseraid: a new way to access aesthetic devices with Richard New and Ashlee Middleton

With Richard New and Ashlee MiddletonHosts Dr Jake Sloane and David Segal

About this episode

The industry's focus is shifting towards skin and device-led treatments. Richard New, CEO, and Ashlee Middleton, Commercial Sales Manager, explain Laseraid's business model, which gives clinics affordable access to aesthetic devices through subscription and rent-to-own options.

We explore Laseraid's origins, its service and support system and its consultative approach to helping clinics choose the right technology, and the challenges clinic owners face when adding new devices, from economic pressure to making sure technology meets clinical and financial needs.

We also cover common device-buying mistakes, why research and planning matter, servicing and repairs, and the future of body contouring and skin treatments.

What you'll learn

  • How subscription and rent-to-own device models work
  • How to choose the right device for your clinic
  • Common mistakes when buying devices
  • Integrating a new device successfully
  • Why servicing and support matter

Topics

  • Devices
  • Lasers
  • Energy-based devices
  • Clinic finance
  • Body contouring
  • Australia

Full transcript

The full transcript for this episode is coming soon.