About this episode
In The Business of Injecting episodes we host injectors and clinic owners to discuss the business side of their clinics: financial struggles, difficult decisions, friction points, staffing, hiring and firing.
In Chapter 23, Dr Manav Bawa and Yogeeta Bawa share how they built a thriving aesthetics business in London from the ground up. We explore their move from medicine and corporate careers into founding a clinic, branding and rebranding, growing after COVID, expanding to a second location and the key lessons they learned.
They also share practical insights into hiring and maintaining quality, smarter ROI decisions, their biggest business mistakes, marketing investment, and balancing business success with a busy family life.
What you'll learn
- Moving from medicine and corporate careers into clinic ownership
- Branding and rebranding a clinic
- Marketing, growth and key revenue drivers
- Scaling to a second clinic while maintaining quality
- Making smarter decisions with ROI
- Leadership and exit planning
- Balancing parenthood and business
Topics
- The Business of Injecting
- Clinic ownership
- Branding
- Scaling a clinic
- Hiring
- ROI
- Marketing
- Work-life balance
Full transcript
The full transcript for this episode is coming soon.